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Why We Don’t Sell : BSN’s Cellmass

Why We Don’t Sell : BSN’s Cellmass

Why we don’t carry BSN’s dietary supplement Cellmass.

We don’t sell every supplement under the Sun. In many instances, we’ve chosen not to carry really popular supplements. That’s not because we don’t enjoy making money. It’s because we’re very selective about what we carry in the 1R Store, and most products either aren’t worth selling, or are just straight up Not 1R Approved.

Before going any further, it makes sense to say that we really like select BSN products like True Mass and Syntha-6. We think both taste great and work well. It’s why we sell them. And when we brought on BSN products to sell, we thought we would carry Cellmass too. But having tried it in a two week sample, we saw no discernible results, despite believing strongly in the effectiveness of creatine.

In thinking that others might have experienced the same thing, we did some hunting around and found this in Sports Illustrated:

"Even some of the biggest names in supplements can find themselves embroiled in debates about the scientific basis of their product claims. At issue in an ongoing class action lawsuit in California is whether Bioengineered Supplements and Nutrition (BSN), the official supplement provider of the Ultimate Fighting Championship, falsely marketed products as containing its breakthrough ingredient: creatine ethyl ester malate, or CEM3. CEM3 was touted as one of the components of BSN’s muscle-building N.O.-XPLODE, a product that was so successful when it was launched in 2004 that BSN doubled its staff to about 60 employees within a year. (In 2007 the company was named the 27th-fastest-growing private company in America by Inc. magazine, with $80.8 million in revenue and a three-year growth rate of 3,027%.) "You probably can’t go into any store in the world where [N.O.-XPLODE] is not a top seller," says James Tracy, BSN’s marketing director.

But whether CEM3 even exists is at the crux of the lawsuit. In expert depositions Jonathan Vennerstrom, professor of pharmaceutical sciences at the University of Nebraska Medical Center, testified that the claimed structure of CEM3 is chemically impossible to make, and Richard Chamberlin, a chemistry professor at UC Irvine, testified that BSN’s patented process for synthesizing CEM3 "almost certainly would produce none." BSN told SI that the lawsuit "does not challenge the effectiveness or quality of the products," and that "BSN no longer sells those formulations."

Look, we’re really not convinced Creatine Ethyl Ester Malate, the main ingredient in Cellmass, is any better than the creatine monohydrate we currently sell. In fact, our test run of it would suggest it’s actually worse (based solely on experience and not clinical trial). And we’d never go so far as to say BSN doesn’t create other high quality products.

However, our goal is to sell what works and what we believe in. We simply don’t believe in Cellmass. That doesn’t mean you can’t get it elsewhere, and if it works for you, who are we to say? But we firmly believe that our current creatine selection is all that you need to get better. 

Again, if you’re looking for creatine dietary supplements that we do believe are effective, 1R would recommend the following supplements:

  1. CytoSport Creatine (Creapure) – Helps increase strength and explosive power and improves workouts and recovery time
  2. Dymatize Micronized Creatine – Dymatize Creatine provides instant energy in the form of ATP will actually help you get bigger, faster and stronger
  3. Optimum Nutrition Creatine Powder – Optimum Nutrition Creatine Powder turns ADP into ATP so that you have more fuel to improve your workouts

24 / 05 / 2017 1R